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In this report, Forrester evaluated the 14 most significant B2B marketing event management solutions and looked at each solution's performance across 28 criteria in three high-level categories of current offering, strategy and market presence.

Circa received the highest possible scores for category vision and execution roadmap in the strategy category.

According to the report, Circa “…delivers a sleek platform for data-driven field and demand marketing teams.” The report also notes, “Collecting participation data across all these elements, and across multiple events, allows Circa to give marketers an accurate perspective on the ROI of their event portfolio.”

The 14 Providers That Matter Most and How They Stack Up

The Forrester WaveTM: B2B Marketing Events Management Solutions Report, Q1 2021

Circa is a leading B2B event marketing platform provider, with a focus on providing the source of truth for event marketing data and ROI information to give marketers the insights they need to make data-driven decisions about their event marketing strategy and tactics. Top brands like Salesforce, Okta and Elsevier rely on Circa to manage their event marketing channels.

Circa named a contender - receives highest possible marks in category vision and execution roadmap criteria